At last month’s Lakmé Fashion Week in India, conversations about making fashion more sustainable took centre-stage. But are the country’s designers ready for this?
The four-day event – organised jointly by beauty company Lakmé, billionaire Mukesh Ambani’s Reliance Brands and the Fashion Design Council of India (FDCI) – is one of Indian fashion’s biggest highlights.
While it had all the essential ingredients – glittering catwalks, clinking wine glasses and fashionistas in the front row – what grabbed eyeballs was a competition encouraging young designers to use eco-friendly materials to create outfits.The event is part of a wider ambition among Indian designers aiming to make sustainability the driving factor of their businesses.
