At the centre of the glass-covered displays was the B.zero1 Kada Bracelet, an India-exclusive design. Unveiled to a select gathering of media and influencers, the bracelet launched with a campaign featuring actor Ayushmann Khurrana. Wearing a Paul Smith ensemble and Ferragamo boots, the Kada Bracelet shining on his wrist, Khurrana posed for photographs with the guests, sang lines from his own song and a Kishore Kumar number and repped the bracelet saying it would take “Punjab to India”.

Source: Will the Bvlgari Kada Woo Indian Men? | The Voice Of Fashion

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